Do you understand what a publicist’s job entails and when you should hire one? It consists of far more than sending e-blasts, image consulting, and damage control. You must also have talent and a great product. A good/connected publicist will open windows of opportunity, break down barriers, and help you accomplish things that would be difficult for you to acquire on your own. An even better one will do all of the above, be your spokesperson, advisor, and so much more.
Things to Know When Considering Hiring a Publicist
A:) Do you have a Finished Project?
B:) Have you created your own buzz to the point where you’re receiving word of mouth advertisement, and your fans are participating in social and other types sharing?
C:) Are you being contacted via phone to make guest appearances on T.V., at events, etc.?
D:) How far is your reach? In other words, who is aware of your brand outside of the city/state where you reside?
E:) It also takes time to build a campaign. Do you have the time and money to invest in the areas that are necessary to catapult your brand?
Some Boutique P.R. firms may cost several hundreds of dollars per month. Bigger firms and other boutique firms’ retainers can cost anywhere from $2,500-$10,000 (this rate includes, but is not limited to press kits, videograpers, and distribution.) If your response to any of the aforementioned questions is “NO” then you have more work to do! I know that you may personally feel that you’re the best at what you do, but in the business it’s more about how fans, investors, and stakeholders, etc. See you as opposed to how you see yourself!
What are others really saying about you and/or your product? Are you shining on your own? Everything that can be done has already been done, but you can add your personal touch or put a spin on things so that you stand out. Contact a publicist when you need one, not when you’re ready. ***Did you catch that?*** ♡♡♡ Fantasy♡♡♡
BTW, I am not a publicist, but our company does specialize in marketing and branding via social media and abroad. A publicist and a marketing agency sometimes wears some of the same hats, but we are not the same person. Keiani Enterprises Social Media Agency provides a vast array of services. Check out our website Http://keianienterprises.com to learn more.
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